Online marketing is a combination of people, processes, and technology. The technology component is especially important, as marketers are heavily dependent on marketing tools to plan, implement, and measure websites and campaigns. Google’s tools for marketers have the advantage of being free, easy to use, and very well designed. While certain paid solutions offer more functionality in various areas, Google’s tools are ideal for those on a budget or who don’t require more advanced features. This makes up the majority of internet marketers, as well as small and medium businesses.
Here are the 6 Best Google Tools for Internet Marketers:
Achieving sustainable website traffic growth is best done using a combination of strategies and communications channels. Especially in the last year, we have seen the effectiveness of Social Media at generating website traffic explode. Techniques that were useful only several years ago have become obsolete, so what is effective today?
Here are 8 Great Ways to Improve Your Web Traffic in 2009:
Search engine optimization makes your website more readable to both search engine and your readers. It involves a variety of practices that drive traffic to your site. Because search algorithms are constantly changing, and lots of “SEOs” are selling snake oil, it is important to use reliable and frequently updated resources to stay on top.
Here are the Best SEO Blogs I have found on the web, ranked in descending order:
SEO, also known as Search Engine Optimization, is a process that drives visitor traffic to your website. Its main objective is to achieve high search engine rankings for a targeted set of keywords and phrases.
Successful SEO is an excellent marketing tactic involving competitive keyword analysis, copywriting, and website development.
I first heard about Google Ad Planner from a post on competitive web intelligence on Avinash Kaushik’s blog. Something I haven’t seen discussed before is using it for building links.
Ad Planner is the best free tool I’ve used to identify the most frequented and relevant websites in any niche. Here is how to use it to identify the most valuable link building opportunities:
