An effective link building strategy is very important to achieve high search engine rankings, and lots of quality, converting website traffic. Getting good at link building, like anything else, takes a lot of learning, practice, and patience. If you have a lot of competition for your keywords, link building will take a lot of time and effort, but is rewarding when done correctly. To maximize your efforts, it is important to practice safe and smart link building, and not get stuck in the many pitfalls out there that can negatively impact your rankings.
Here is a list of 20 Link Building Strategy Do’s and Dont’s to help you with your link building campaigns:
The fact that the inner workings of search engine algorithms are secret and constantly evolving creates a lot of conflicting advice, tips, and recommendations in the SEO industry. The enormous uncertainty in the search engine market has created an ideal breeding ground for SEO myths. Bear in mind some of these myths were truth before, but have become myths due to the change in the search engine algorithms.
There are many myths and conflicting advice out there, my recommendation would be to learn from as many sources and qualified individuals as possible in coming to your own conclusions.
Here are my 10 SEO Myths to be aware of, that I like to call Search Engine Legends:
Google Webmaster Tools lets you view your website from Google’s perspective. It provides important reports and recommendations to make it more appealing and visible to search engines as well as visitors. In my first post on this topic, I introduced the first four of Seven Reasons Google Webmaster Tools Is Essential for SEO.
This post covers three more reasons and tips as to why Google Webmaster Tools Helps SEO:
The debate between dofollow blog comments vs nofollow has been healthy since the nofollow attribute was introduced by Google and Jason Shellen of Blogger in 2005.
Recent changes made public by Matt Cutts in the way Google handles PageRank have added another advantage to having a dofollow blog. Page Rank Sculpting, which involves nofollowing comments for the purpose of directing link authority, has been revealed as ineffective for about a year so far.
In light of these recent changes, I have decided to make my blog’s comments dofollow. Here are the reasons for and against dofollow blog comments I evaluated in reaching my decision:
Google started to index Flash files in June 2008. Before this time a heavy reliance on Flash, such as the use of Flash-only pages, was very detrimental to SEO. Since that time Google search has improved its algorithm to ’see’ and read Flash files better than ever. Eventually, I believe Flash will be read as easily as any page of text today. Staying on top of how Google reads Flash is especially important for people using or would like to use Flash in combination with SEO.
Recently the Google Webmaster Central Blog has announced another improvement in its Flash indexing capabilities which is important to note:
