The rapid growth of social media has created a strong demand for monitoring and analytics to measure performance, brand awareness, and online relationships in the social web. It connects you with the online community and is becoming one of the most powerful marketing channels. It is growing and evolving so quickly that social monitoring solutions are constantly playing catch up. Lots of solutions to measure your social channel are now available, and should be used to measure and improve your social strategy.
Here are 6 Social Web Monitoring Solutions worth considering:
The fiasco last April with Domino’s Pizza demonstrates the importance of social media to organizations today. Several months ago, a video of two employees performing what I surmise is the equivalent of 2 girls 1 cup in the pizza world was leaked (I refuse to watch the video because I enjoy pizza). This video went viral within minutes on social sites such as Twitter and quickly received millions of views.
People were voicing outrage through social sites such as Twitter, demanding an explanation from Domino’s. Unfortunately, Domino’s did not have a Twitter account set up and lost valuable time in posting a rapid response.
What can other organizations learn about social media from Domino’s experience?
I’ve started compiling a list of the top marketing blogs on the internet in the fields of seo, social media, and web analytics. These are the marketing blogs that I’ve found to be the most helpful and useful for novice and expert marketers alike.
TopRank’s BIGLIST inspired me to start this list, which is another solid collection of marketing blogs.
The Top Marketing Blogs list will continually be updated and refined.
I recently read a wonderful article on the direction of social media by Jeremiah Owang of Web Strategy called Future of Social Web The Future of the Social Web: In 5 Eras. Jeremiah does a great job of outlining the past, present, and future eras of the social media.
As consumers increasingly adopt social web channels as a part of their everyday routines, it is the businesses and individuals that are able to implement this channel successfully that will gain the upper hand. Forecasting and preparing for the future is a key to success, and which is why I think his article is so useful and relevant.
Here is a summary of the past, present, and future of social media strategy and my thoughts:
YouTube now has over 100 million US viewers, with over 14 billion videos watched last January alone. Its potential in generating significant web traffic and branding is enormous. YouTube is essentially a giant search engine, naturally lending itself to SEO.
YouTube’s search algorithm is broken down into: Title, Description, Tags, Rating, and Number of Views.
Here are 20 SEO Tips for YouTube that really work:
