Twitter has grown into the third largest social networking site after Myspace and Facebook. It has become a very successful online marketing tool that is generating lots of website traffic and growing brands worldwide. But how do you measure and improve your success on Twitter? Thanks to Twitter’s open API, several free tools for Twitter analytics are now available that help analyze and improve your performance. These are the first generation of Twitter analytics tools, which will continue to mature and grow as adoption and demand increases.
Here are 5 Analytics Tools You Need to Succeed on Twitter:
Web analytics measures your website and online campaign performance. It optimizes your internet marketing efforts to achieve goals including generating lots of website traffic, high conversion rates, and a positive visitor experience.
The Web Analytics Association defines web analytics as the “measurement, collection, and reporting of internet data for purposes of understanding and optimizing web usage.”
Web analytics is a core part of any internet marketing strategy. It lets you measure your performance and objectives for search engine optimization, social media, pay per click campaigns, email marketing, and anything else online. Learning and creating a data driven culture can be difficult, requiring both lots of reading and practice. Finding online resources can be tricky as it is not yet a popular subject, but it is still vital to your marketing efforts.
Here are the 10 best web analytics blogs I’ve found on the web, in descending order:
Web analytics measures how visitors reach and interact with your website. It is popular and important to measure quantitative data such as the number of visitors to your site. Google Analytics and most other web analytics packages focus on this aspect.
Yet qualitative data is often neglected. It can be collected through surveys, feedback forms, direct, and online social interaction. It tells you so much about your visitors that quantitative web analytics cannot. If you don’t collect it and use it to optimize your website, you are missing a big opportunity.
So how do you measure and use qualitative web analytics?
The rapid growth of social media has created a strong demand for monitoring and analytics to measure performance, brand awareness, and online relationships in the social web. It connects you with the online community and is becoming one of the most powerful marketing channels. It is growing and evolving so quickly that social monitoring solutions are constantly playing catch up. Lots of solutions to measure your social channel are now available, and should be used to measure and improve your social strategy.
Here are 6 Social Web Monitoring Solutions worth considering:
