As the mobile web continues to grow, individuals and organizations are increasingly adding mobile as a core marketing communications channel. A strong benefit of the digital channel is detailed measurement about how visitors interact. It is of no surprise then that the demand for mobile web analytics continues to grow proportionally to the popularity of mobile. Some major technical hurdles are being smoothed out, and the mobile web analytics space is beginning to mature. If you are starting out or involved in the mobile channel, identifying the right analytics vendor is one of the top priorities.
Here is an overview of the leading Mobile Web Analytics Vendors today:
The great thing about open source systems such as WordPress and Firefox is the community that creates very useful plugins, extensions, and add-ons. Open source eliminates the barrier in understanding and solving the needs of the user base. It is of no surprise that WordPress has become a huge success, with their community created extensions filling any gaps in their core offerings.
Web analytics plugins having been gaining more attention and traction on WordPress. Here are four great WordPress Web Analytics Plugins:
Web analytics provides you with the needs and intentions of your website visitors and customers. This information drives the necessary improvements to give your visitor exactly what they are looking for, in the way they want it.
Whether you are running a business website or a blog, how much you know about your visitors is the most important factor in determining your success. The second one is actually delivering what they need.
These two factors combine into creating a great online experience for your visitors, which is a very effective way to differentiate against your competition. In fact, it is at the core of how e-commerce powerhouses such as Cabela’s continue to outperform their competition in this recession.
So how can web analytics help you? Here are 40 top web analytics benefits that come to my mind:
I’ve started compiling a list of the top marketing blogs on the internet in the fields of seo, social media, and web analytics. These are the marketing blogs that I’ve found to be the most helpful and useful for novice and expert marketers alike.
TopRank’s BIGLIST inspired me to start this list, which is another solid collection of marketing blogs.
The Top Marketing Blogs list will continually be updated and refined.
The Web Analytics Wednesday held in Toronto yesterday was a big success. Thanks and much respect to Patrick Glinksi for organizing the event, and AT Internet for sponsoring it.
Who knew Web Analytics Wednesday could be so much Fun and a Great Party (not me)?
