Google Analytics is an excellent web analytics tool and does a very good job for most websites. A gap in Google’s offering is the lack of real-time results. This can be a problem for websites with high volumes and daily campaigns where every hour counts. Web analysts who are anxious to receive recent data can get frustrated.
Here are two great free web analytics tools that complement Google with real-time web analytics capabilities that I use:
The hardest part about being a Web Analyst is successfully communicating its potential. The Web Analytics Association educates, researches, and develops standards for the Web Analytics industry. More importantly it helps web analysts and internet marketers network.
Web Analytics Wednesday is the world’s largest network for web analytics professionals. It’s usually a sponsored event in a pub or similar venue that includes free food and drinks, and a great networking atmosphere for people interested in web analytics and/or internet marketing.
Here’s why I think the WAW Event in Toronto this June 3 should be fun and productive:
The global recession has created a massive transfer of wealth, probably faster than ever before. You must adapt to the rapidly changing conditions better than your competition to survive. As more people use the web, survival increasingly depends on establishing an internet presence that understands, adapts to, and meets the needs of your visitors.
It does not surprise me that Cabela’s and Amazon, two of the most successful e-retailers during this recession, understand their visitors and deliver to their needs better than anyone else.
It also does not surprise me that Web Analytics is at the core of their internet strategy. The same thing applies for the most successful internet blogs. Why? Web Analytics lets you understand your online visitor behavior and needs, to adapt to their changing needs during the recession.
Here are five ways Web Analytics helps you beat the recession:
You may or may not have heard about Website Analytics. Chances are if you have a website with some goals and objectives, you have. If you are not using website analytics on your website, you may as well not have one. The Web Analytics Association defines it as “measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.”
In other words, it tells you how people are reaching your site, how they interact with it, and what they think of it. Is that important to you? It damn as hell should be, if you want to make any progress towards achieving your online goals that is.
Whether you run a business website, your own blog, or both, here are 3 top reasons you need to use website analytics.
