20 Link Building Strategy Do’s and Dont’s
June 24th 2009 5:12 PM
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An effective link building strategy is very important to achieve high search engine rankings, and lots of quality, converting website traffic. Getting good at link building, like anything else, takes a lot of learning, practice, and patience. If you have a lot of competition for your keywords, link building will take a lot of time and effort, but is rewarding when done correctly. To maximize your efforts, it is important to practice safe and smart link building, and not get stuck in the many pitfalls out there that can negatively impact your rankings.
Here is a list of 20 Link Building Strategy Do’s and Dont’s to help you with your link building campaigns:
Link Building Do’s
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Manually submit your website to several highly relevant, human-reviewed directories
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Write articles for other relevant and popular blogs
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Submit frequest posts to publishing sites such as EZineArticles.com
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Develop personal relationships with experts and leaders in your vertical
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Use website analytics to measure and optimize link performance in terms of quality and quantity
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Build a profile and quality content on Yahoo! Answers and Squidoo
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Focus on high quality, high PR, highly relevant dofollow links
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Ensure your site has quality content and design people will WANT to link to
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Use social media channels to provide useful content and to brand your site
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Use relevant and varied anchor text in your backlinks
Link Building Dont’s
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Use automated directory submission services, most of these will hurt your website
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Use an article submission service to send your posts to hundreds of websites
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Not comment on a relevant blog post simply because it is nofollow
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Join forums just for the sake of adding a link to your website
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Outsource your link building activities without a thorough evaluation of their credibility and performance
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Leave spammy comments that don’t add a lot of value on blogs such as ‘Great Article!’
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Use link farms or obvious paid-links
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Use the exact same anchor texts in all backlinks
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Use an ad-hoc approach to link building without a clear plan or objectives
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Ignore seeking backlinks from websites just because of low PR
What’s your advice on what link building strategies work and which ones should be avoided? What do you think of the list of 20 provided above?
Thank you for great tips what to do and what not to do when building links. I agree that link building process should be well thought. Not all the sites are worth to get links from. It often happens that webmasters forget about their sites and just focus at obtaining as much inbound links as possible. But the website content does matter much. Informative, regularly updated website has more chances to be linked to than a low quality site.