The Best 6 Google Tools for Websites

Online marketing is a combination of people, processes, and technology. The technology component is especially important, as marketers are heavily dependent on marketing tools to plan, implement, and measure websites and campaigns. Google’s tools for marketers have the advantage of being free, easy to use, and very well designed. While certain paid solutions offer more functionality in various areas, Google’s tools are ideal for those on a budget or who don’t require more advanced features. This makes up the majority of internet marketers, as well as small and medium businesses.

Here are the 6 Best Google Tools for Internet Marketers:

1. Insights for Search

Google’s Insights for Search reveals patterns about terms and topics people are searching for by geography, categories, and other useful parameters.

This tool will help you plan the topic of your next blog post, which country to market your next product, how to shape your brand, and stay up to date with market trends. It is excellent for planning marketing campaigns and strategies.

2. Search Based Keyword Tool

The Search Based Keyword Tool provides you with meaningful keyword ideas tailored to your website. This is arguably the best free tool available for executing your Long Tail of Search keyword strategy.

3. Ad Planner

This tool is not only useful for planning your ad strategy, but for gaining valuable insights into how to better target and meet the desires of your website visitors. Enter some parameters that describe your website audience, and it will return a list of the most relevant websites they visit. Explore these websites with the mindset of one of your website visitors, and analyze the aspects that make it more enjoyable than your site. In this sense, the Ad Planner is an excellent tool for competitor research and insights for creating a better experience for your target audience.

4. Webmaster Tools

The Webmaster Tools provided are a must-have for any marketing strategy that depends on search engines. Although specific to Google’s engine, the feedback and overview provided help you optimize your website for other search engines such as Yahoo and Bing as well.

The interface provides you with a summary of the most important factors that affect your search engine rankings. It also highlights any problems it encounters with your site, allowing you to take action. This is the single best tool Google provides for search engine marketers.

5. Analytics

Google Analytics is the best free web analytics tool available today. It provides you with all the information you need to know about how visitors reached your website and how they interacted with it. Web analytics should be used for any online marketing strategy to measure your performance, and gain insights into how to improve.

6. Website Optimizer

Drive up your website and campaign conversion rates using Website Optimizer. This tool lets you test any combination of content on a web page to find out what works best. This ends up providing a better experience to your visitors, and a higher return on your online efforts.

Which Google tools do you use for your online marketing efforts? What other free tools besides Google’s would you recommend? Please share your thoughts below.

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