6 Great Social Media Monitoring Tools

The rapid growth of social media has created a strong demand for monitoring and analytics to measure performance, brand awareness, and online relationships in the social web. It connects you with the online community and is becoming one of the most powerful marketing channels. It is growing and evolving so quickly that social monitoring solutions are constantly playing catch up. Lots of solutions to measure your social channel are now available, and should be used to measure and improve your social strategy.

Here are 6 Social Web Monitoring Solutions worth considering:

Collective Intellect

Collective Intellect provides analytics to listen and respond to what people are saying about online brands over social media. Their social analytics engine searches and categorizes online conversations about your brands. It is the only real-time solution in the market place, and shows the results of user-generated content from message boards, blogs, social networks, and traditional media. They serve Fortune 500 companies.

BuzzLogic

BuzzLogic is an ad platform that shows you which websites are influencing online discussion on any relevant topic, to market directly to those influencers or advertising on their websites. In essence, it tells you where the social buzz about a certain topic is happening so you can market at that place. It’s dashboard is very clean, and lets you manage how you target the social media space.

Interwoven

Interwoven Social Media Analysis is targeted towards enterprises to monitor conversations on social networks, and turn them into actionable insights for business development. It automatically analyzes social dialogue to understand and report on the sentiment of the community.

Sysomos

Sysomos is a Toronto based company that offers solutions to understand and engage the social media community. Its products provide a 360 view of social media conversations from all social channels including forums, video sites, blogs, social networks, and media.

Techrigy

Techrigy offers a a tool to monitor brand buzz called SM2. Unlike some of the monitoring solutions mentioned so far, a free version is available for you to try out. It’s a great tool to monitor your brand’s influence and reputation online through all social channels.

Radian 6

Radian 6 provides a dashboard to monitor, review, and drill down into detailed analysis of your brand within the social networking community. Listen, measure, and engage the community with respect to your brand.

Conclusion

The importance of understanding and controlling your brand’s presence within the social web cannot be understated. Without knowing how people perceive your brand, you are in the dark about how to react and advance your objectives. There are now a growing number of social media measurement solutions to meet your needs.

For a great read on brands and social media, check out Brands Continue to Pollinate the Social Web by Jeremiah Owang of Forrester Research.

How do you measure the impact of your social media initiatives? Do you use any monitoring tools, or do it manually? What works for you?

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