5 Twitter Analytics Tools You Need to Succeed
July 14th 2009 7:00 AM
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Twitter has grown into the third largest social networking site after Myspace and Facebook. It has become a very successful online marketing tool that is generating lots of website traffic and growing brands worldwide. But how do you measure and improve your success on Twitter? Thanks to Twitter’s open API, several free tools for Twitter analytics are now available that help analyze and improve your performance. These are the first generation of Twitter analytics tools, which will continue to mature and grow as adoption and demand increases.
Here are 5 Analytics Tools You Need to Succeed on Twitter:
1. Twitalizer
Twitalizer measures your Twitter performance using several core metrics including your influence / popularity, your generosity or how often you retweet, and velocity or how often you provide updates. It is very fast and easy to use, all you need to do is enter your Twitter name for an analysis of your success.
2. TweetStats
Provides a simple and effective dashboard revealing your tweets per day, tweet density, who you retweet, what platform you use to tweet, and who you reply to. It also provides a tag cloud of your tweets and your top tweeted words, which is very useful in understanding how others would perceive your twitter brand.
3. Twitter Grader
Grades your Twitter performance and provides you a score based on the reach and authority of your Twitter account. Factors that make up its algorithm include the number and authority of followers, frequency and recency of updates, and how often you are retweeted.
4. Tweet Effect
An interesting tool that correlates your tweets with followers gained and lost. It analyzes your past tweets and identifies those that result in you gaining or losing followers shortly after. Although there are many other factors involved in how many followers you gain or lose, if you have enough Twitter traffic you can loosely identify which topics and tweets have a positive effect on growing your follower base.
5. Cligs
This tool bridges a major gap in using Google Analytics and other free tools for Twitter. It produces real-time and detailed web analytics for each shortened url you use, called a Clig. Transforming you url into a shortened one using their service allows you to view more detailed metrics about it on their website than is available by any other free tool I’ve encountered. It also segments results into human and robot generated traffic.
It is great to see that the necessity of measuring Twitter and other social channels is being addressed with these analytics tools. Expect to see more competition and features in the social media measurement market in the near future.
What analytics tools do you use to measure and improve your objectives on Twitter? What are some other tools not on this list you think are useful? Please share your thoughts below.
