Online marketing is a combination of people, processes, and technology. The technology component is especially important, as marketers are heavily dependent on marketing tools to plan, implement, and measure websites and campaigns. Google’s tools for marketers have the advantage of being free, easy to use, and very well designed. While certain paid solutions offer more functionality in various areas, Google’s tools are ideal for those on a budget or who don’t require more advanced features. This makes up the majority of internet marketers, as well as small and medium businesses.
Here are the 6 Best Google Tools for Internet Marketers:
I first heard about Google Ad Planner from a post on competitive web intelligence on Avinash Kaushik’s blog. Something I haven’t seen discussed before is using it for building links.
Ad Planner is the best free tool I’ve used to identify the most frequented and relevant websites in any niche. Here is how to use it to identify the most valuable link building opportunities:
The mobile communications market continues to experience explosive growth during this slow economy. As more people use mobile phones to explore websites, an industry of mobile search engines has emerged. They are still in their infancy, similar to the web search market a decade ago. Being ahead of the curve by having a website optimized for mobile search today will pay dividends in the future. Just as important, is optimizing your mobile site for such search engines.
Here is an overview of the most important search engines in the Mobile Search Engine Landscape to keep an eye on:
XML sitemaps inform search engines about the pages available to crawl on your website. Search engines find new pages by navigating links on websites. Sitemaps enhance search engine crawling by providing explicit information about the specific urls on your website. Sitemaps don’t ensure that your webpages will be indexed, but they typically increase both the chance and speed of indexing.
If you have fresh content on your blog or website, it is prudent to make sure the search engines know about this to get the content indexed as soon as possible. One way this is done is by pinging your xml sitemap. Although there are many search engines and services you can ping your sitemap to, make sure you concentrate on the big 3: Google, Bing, and Yahoo.
So, how do you automatically ping your updated sitemap each time your website updates? Read How to Ping Your Sitemap to Google, Yahoo, and Bing to find out:
Google Webmaster Tools lets you view your website from Google’s perspective. It provides important reports and recommendations to make it more appealing and visible to search engines as well as visitors. In my first post on this topic, I introduced the first four of Seven Reasons Google Webmaster Tools Is Essential for SEO.
This post covers three more reasons and tips as to why Google Webmaster Tools Helps SEO:
