As the mobile web continues to grow, individuals and organizations are increasingly adding mobile as a core marketing communications channel. A strong benefit of the digital channel is detailed measurement about how visitors interact. It is of no surprise then that the demand for mobile web analytics continues to grow proportionally to the popularity of mobile. Some major technical hurdles are being smoothed out, and the mobile web analytics space is beginning to mature. If you are starting out or involved in the mobile channel, identifying the right analytics vendor is one of the top priorities.
Here is an overview of the leading Mobile Web Analytics Vendors today:
The mobile communications market continues to experience explosive growth during this slow economy. As more people use mobile phones to explore websites, an industry of mobile search engines has emerged. They are still in their infancy, similar to the web search market a decade ago. Being ahead of the curve by having a website optimized for mobile search today will pay dividends in the future. Just as important, is optimizing your mobile site for such search engines.
Here is an overview of the most important search engines in the Mobile Search Engine Landscape to keep an eye on:
