Online marketing is a combination of people, processes, and technology. The technology component is especially important, as marketers are heavily dependent on marketing tools to plan, implement, and measure websites and campaigns. Google’s tools for marketers have the advantage of being free, easy to use, and very well designed. While certain paid solutions offer more functionality in various areas, Google’s tools are ideal for those on a budget or who don’t require more advanced features. This makes up the majority of internet marketers, as well as small and medium businesses.
Here are the 6 Best Google Tools for Internet Marketers:
Achieving sustainable website traffic growth is best done using a combination of strategies and communications channels. Especially in the last year, we have seen the effectiveness of Social Media at generating website traffic explode. Techniques that were useful only several years ago have become obsolete, so what is effective today?
Here are 8 Great Ways to Improve Your Web Traffic in 2009:
Link building may not be the first thing that comes to your mind when you think of Twitter. Its potential in this regard should not be underestimated however. It is one of the best tools you can use to gain highly targeted, relevant, and natural links to your content. Just like any link building campaign, the use of Twitter for building links must be executed properly or you risk wasting lots of time with poor results.
Here are 5 Tips to Build Links Using Twitter:
Social marketing is a powerful way to build strong relationships with the online community, manage your brand, and drive traffic to your website. It can be tricky to learn because of how quickly strategies, tools, and the field changes. It takes a combination of lots of practice, and keeping up to date through lots of reading.
Here are 10 of the Top Social Marketing Blogs I have encountered:
Search engine optimization makes your website more readable to both search engine and your readers. It involves a variety of practices that drive traffic to your site. Because search algorithms are constantly changing, and lots of “SEOs” are selling snake oil, it is important to use reliable and frequently updated resources to stay on top.
Here are the Best SEO Blogs I have found on the web, ranked in descending order:
