Online marketing is a combination of people, processes, and technology. The technology component is especially important, as marketers are heavily dependent on marketing tools to plan, implement, and measure websites and campaigns. Google’s tools for marketers have the advantage of being free, easy to use, and very well designed. While certain paid solutions offer more functionality in various areas, Google’s tools are ideal for those on a budget or who don’t require more advanced features. This makes up the majority of internet marketers, as well as small and medium businesses.
Here are the 6 Best Google Tools for Internet Marketers:
Gaining lots of high quality and relevant backlinks to your website and internal pages is very important to achieve high search engine rankings. Having to build links manually would be very time consuming and frustrating. Luckily, there is an assortment of free link building tools on the market to help you with this process. Each has their strengths and weaknesses, however using them in combination fills in any potential gaps.
Here are the four best free link building tools I’ve found and use:
Google Webmaster Tools lets you view your website from Google’s perspective. It provides important reports and recommendations to make it more appealing and visible to search engines as well as visitors. In my first post on this topic, I introduced the first four of Seven Reasons Google Webmaster Tools Is Essential for SEO.
This post covers three more reasons and tips as to why Google Webmaster Tools Helps SEO:
WordPress is one of the most popular blogging platforms today, and also makes a great content management system (CMS). WordPress is fairly well optimized for SEO out of the box, but there are definitely areas where it is lacking. Thankfully, a strong development community has led to many Wordpress SEO plugins that fill in these gaps, helping you get better search engine rankings for your website.
Here are seven Wordpress SEO Plugins I’ve found to be the most useful:
Keyword research is the first step in SEO to drive website traffic. Free keyword research tools used in combination with web analytics can be just as good as using paid tools. Not implementing website analytics to measure and optimize your SEO efforts is a big mistake.
Here are my four favorite free keyword research tools that I use (I used them to research this very post):
