40 Web Analytics Benefits

Web analytics provides you with the needs and intentions of your website visitors and customers. This information drives the necessary improvements to give your visitor exactly what they are looking for, in the way they want it.

Whether you are running a business website or a blog, how much you know about your visitors is the most important factor in determining your success. The second one is actually delivering what they need.

These two factors combine into creating a great online experience for your visitors, which is a very effective way to differentiate against your competition. In fact, it is at the core of how e-commerce powerhouses such as Cabela’s continue to outperform their competition in this recession.

So how can web analytics help you? Here are 40 top web analytics benefits that come to my mind:

1. Measure goals and objectives key to your website success

2. Make your web-pages more sticky

3. Refine your keyword strategy and identify new keyword opportunities

4. Measure and enhance visitor loyalty

5. Segment and analyze website traffic by any metric important to you including location, referrer, search engine keywords, and time spent on site

6. Improve your conversion rates of calls to action

7. Use A/B and Multivariate Testing To Implement the Optimal Design and Content

8. Track the impact of any change to your website

9. Significantly reduce your bounce rate

10. Create a data driven culture within your organization

11. Extend insights into online customer behavior to other channels of your business

12. Understand your website visitor needs and intentions

13. Justify and make a case for specific website changes using web analytics data

14. Learn the demographics of your visitors for better targeting

15. Improve sales funnel conversions

16. Measure and optimize your SEO strategy

17. Discover and target your most valuable visitors

18. Perform online usability testing

19. Improve your PPC (pay per click) campaign ROI

20. Create the highest converting landing pages possible

21. Establish a process of continuous website improvement

22. Measure and optimize your e-mail marketing campaigns

23. Determine the most popular content on your website

24. Find out where people are clicking on each page using site overlay, use this insight to re-optimize the page

25. Analyze and smooth out visitor clickpaths

26. Cut unnecessary marketing costs by eliminating inefficient campaigns

27. Use visitor browser and resolution statistics to tailor your website’s appearance, layout, and structure for your viewers

28. Measure and enhance affiliate marketing performance

29. Lower your cost per lead

30. Use internal search phrases to drive website upgrades

31. Find out how to improve your link building strategy

32. Drive a higher average order value

33. Fine tune your e-commerce shopping cart

34. Choose from many web analytics vendors

35. Enhance your social media strategy performance

36. Achieve a great online visitor experience

37. Save money on customer support

38. Low cost of entry

39. Increase page views per visit

40. Increase your on-site ad revenues

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There you have it, 40 benefits of using web analytics. Once again, its primary purpose is to understand your visitors in order to deliver what they want. Do you use web analytics? What vendor? How has it helped you with your online strategy? Please provide your thoughts below.