Top 10 Web Analytics Blogs
July 8th 2009 7:00 AM
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Web analytics is a core part of any internet marketing strategy. It lets you measure your performance and objectives for search engine optimization, social media, pay per click campaigns, email marketing, and anything else online. Learning and creating a data driven culture can be difficult, requiring both lots of reading and practice. Finding online resources can be tricky as it is not yet a popular subject, but it is still vital to your marketing efforts.
Here are the 10 best web analytics blogs I’ve found on the web, in descending order:
1. Occam’s Razor by Avinash Kaushik
Avinash is a leading authority in web analytics, serving on the board of leading organizations in the space, and is Google’s chief web analytics evangelist. His blog provides the most insightful, unique, and useful posts on web analytics I’ve seen.
2. Google Analytics Blog
Google Analytics’ official blog contains ‘how to’ tutorials not just on using Google’s analytics tool, but web analytics in general. A must read if you use GA.
3. Web Analytics World
Manoj Jasra’s blog reviews web analytics tools, and shares advice on integrating web analytics with your online strategies including websites, social media, and ad campaigns.
4. Yahoo! Web Analytics GroupsThis is not exactly a blog, but I included it because it provides some very useful and unique information. This is a group where anyone can post or reply to questions and comments on web analytics.
5. Web Metrics Guru
Marshall Sponder is a director of Social Media at the Web Analytics Assocation, and maintains a frequently updated blog about web analytics, social media, and search marketing.
6. Anil Batra’s Blog
Anil is a web analytics and online advertising consultant, discussing the intesection of analytics, social media, and behavioral targeting.
7. SEM Angel
A web and search marketing blog by the founder of Semphonic, Gary Angel. He shares a lot of interesting ideas from many years of experience in analytics and CRM.
8. WebTrends Offical Blog
WebTrends is a leading paid web analytics vendor used by organizations with a mature analytics strategy. While lots of the posts discuss the developments and using the product itself, it also provides some valuable general information about web analytics.
9. VKI Studios Blog
VKI Studios is one of 9 Google Authorized Consultants in Canada. Their blog is frequently updated and provides unique scenarios, case studies, and advice on getting the most out of web analytics.
10. Analytics 2.0
Juan Damia is also a member of the Web Analytics Association and was nominated to be a director. He brings more than 10 years of experience in web analytics and research, which he shares on his blog.
