July 9th 2009 7:00 AM
Categories: 
SEO, also known as Search Engine Optimization, is a process that drives visitor traffic to your website. Its main objective is to achieve high search engine rankings for a targeted set of keywords and phrases.
Successful SEO is an excellent marketing tactic involving competitive keyword analysis, copywriting, and website development.
Web analytics is a core part of any internet marketing strategy. It lets you measure your performance and objectives for search engine optimization, social media, pay per click campaigns, email marketing, and anything else online. Learning and creating a data driven culture can be difficult, requiring both lots of reading and practice. Finding online resources can be tricky as it is not yet a popular subject, but it is still vital to your marketing efforts.
Here are the 10 best web analytics blogs I’ve found on the web, in descending order:
I first heard about Google Ad Planner from a post on competitive web intelligence on Avinash Kaushik’s blog. Something I haven’t seen discussed before is using it for building links.
Ad Planner is the best free tool I’ve used to identify the most frequented and relevant websites in any niche. Here is how to use it to identify the most valuable link building opportunities:
Web analytics measures how visitors reach and interact with your website. It is popular and important to measure quantitative data such as the number of visitors to your site. Google Analytics and most other web analytics packages focus on this aspect.
Yet qualitative data is often neglected. It can be collected through surveys, feedback forms, direct, and online social interaction. It tells you so much about your visitors that quantitative web analytics cannot. If you don’t collect it and use it to optimize your website, you are missing a big opportunity.
So how do you measure and use qualitative web analytics?
The rapid growth of social media has created a strong demand for monitoring and analytics to measure performance, brand awareness, and online relationships in the social web. It connects you with the online community and is becoming one of the most powerful marketing channels. It is growing and evolving so quickly that social monitoring solutions are constantly playing catch up. Lots of solutions to measure your social channel are now available, and should be used to measure and improve your social strategy.
Here are 6 Social Web Monitoring Solutions worth considering:
